The special section on the North American site got unlocked today and contains information about the English launch events
These events will take place on March 8, 2010 in San Francisco. The first event will give players a chance to play this game early, view artwork/trailers and chat with the development staff Furthermore there will be a launch party later that day for a few lucky people to celebrate the launch with some very famous guests from the video game industry. (including director Motomu Toriyama himself).
Source: Official NA FFXIII site